Closeness to our customers and corporate values put into practice: these are the cornerstones of our success. We will achieve the objectives of the UNIQA Group if we impress our customers with service that is second to none.
The UNIQA Group constantly strives for products and services of the highest quality. We also want to be a reliable partner for our customers. We are there to support them whatever their circumstances, providing them with the confidence and courage that will enable them to enjoy their lives.
Our mission and our values – A sound basis
Just like in a family, we are dedicated to our customers so that they can enjoy life-long security and plan their lives with confidence. We abide by our four corporate values: we inspire, we shape the future, we are straightforward and we deliver. These values have grown from our business and determine our approach in all our areas of activity.
The UNIQA and Raiffeisen Versicherung brand names – Strong and trustworthy
The uniform brand strategy emphasises the common identity shared by the entities in the UNIQA Group. We operate in all markets (with the exception of Russia) under the UNIQA brand name. UNIQA and Raiffeisen Versicherung are the two strongest insurance brands in Austria; UNIQA is in first place by far, based on a score of 77 per cent for unprompted brand recognition. Raiffeisen Versicherung AG benefits from the strength of the Raiffeisen brand, the most recognised banking brand in Austria with an unprompted brand recognition score of 81 per cent. In 2014, both UNIQA and Raiffeisen were voted the most trustworthy brands in the industry for the twelfth time.
According to surveys, UNIQA is associated with positive emotions such as courage, happiness, innovation, curiosity and creativity. Building on this foundation, we initiated our first integrated international communications campaign in May 2014 entitled “Denk UNIQA – Denk Mut zum Glück” (Think UNIQA – Be Bold, Be Happy). In this campaign, we encourage our customers to take a proactive approach to shaping their lives. Following the launch in Austria, we then implemented the campaign in Slovakia, the Czech Republic, Hungary, Poland, Croatia and Serbia. The campaign will be rolled out in other markets in 2015. The cross-media campaign is supported by discussion forums such as denk.uniqa.at and initiatives for employees.
In 2014, 88 brand ambassadors in Austria and approximately 500 brand ambassadors in international markets were busy spreading the word on behalf of UNIQA. They are tasked with bringing UNIQA’s mission and values into their areas of activity and the organisations. We have begun to focus our actions more consistently than before on the needs of our customers: at workshops in six countries, employees worked out decisive moments in customer contact and there will be further country workshops in 2015. The objective is to achieve clear customer communications based on our corporate values. We are also actively including customers in the development of UNIQA Austria’s new claims management process, which is to continue until 2016.