UNIQA 2.0 – ambitious objectives, clear strategy
In 2011, UNIQA launched an ambitious strategic programme entitled “UNIQA 2.0” featuring multiple phases. After a first implementation phase during 2011 and 2012 where we concentrated on “getting ready”, we were able to achieve initial successes in the second phase (2013 to 2015). Under Get ready: 2011 – 2012 and First successes: 2013 – 2015 you can find a summary of the key objectives for these two phases and our progress regarding their implementation.
Due to fundamental changes in customer expectations and behaviour, as well as disruptive developments to our market environment, in 2016 UNIQA began to rethink the business model as well as the underlying products and processes from the customer’s point of view. The result was an adjustment to the objectives for the third phase of the strategy programme, entitled “Shaping the future”. During this third phase, the symbolic representation of a house – the “UNIQA House”, which can be found under Shape the future: 2016 – 2020 – was developed as a memorable image for the programme’s objectives and strategic actions.
UNIQA launched the largest innovation programme in the Company’s history in 2016 in order to trigger the innovation boost necessary for a successful future, in particular the digitalisation of the business. By 2025, the Group will have invested around €500 million into the future of the Company. Most of it flows into the redesign of our business model, the creation of expertise in terms of personnel and into the necessary IT systems required to transform UNIQA’s core business from an insurance provider into an integrated service provider.