In the area of private customers, the UNIQA QualityPartnership has established itself extremely well as a customer loyalty tool. The central elements of this tool consist of exclusive customer service and complete transparency regarding all insurance contracts and payment processes combined with an attractive portfolio of specific benefits and features. Membership in the UNIQA VitalClub, Austria’s largest health programme, support and advice from an ExclusiveAdvisor or the option to take advantage of a “no-claims bonus” are just a few examples. Comprehensive information about all policies and transactions is available at the PartnerConto, the “financial command centre” for the entire customer relationship as well as at the customer portal myUNIQA.at.
Loss prevention through weather warnings
Loss prevention through severe weather
warnings via SMS and e-mail is now also
available in Hungary, Poland, the Czech
Republic and Romania.
The UNIQA severe weather warning service has been very well received by the market as an additional service for loss prevention and celebrated its fifth year of existence in 2009. Overall, roughly 18.5 million warnings have been sent over the last five years to 300,000 persons as well as 1,200 communities in Austria. In 2009, roughly 5.1 million warnings were sent. For example, 168,000 early warnings were issued during the extreme storm in Austria on 23 and 24 July.
Recently this service has also been introduced outside of Austria by our subsidiaries in Hungary, Poland, the Czech Republic and Romania. With severe weather warnings via SMS and/or e-mail, the regionally affected customers are informed of threatening heavy rains, floods or storms. In the case of storm warnings, UNIQA also works together with Raiffeisen Versicherung to set up a free telephone hotline to ensure rapid assistance in event of storm damage. Customers also receive expert advice in insurance questions.
The largest health programme in Austria – the UNIQA VitalClub
The fabulously equipped UNIQA VitalTruck
gives employees a thorough check-up.
In times of rising stress levels and lack of activity, as a leading health insurer UNIQA started the largest health programme in Austria over 16 years ago – at the same time creating an effective customer loyalty instrument. Attractive offerings in the areas of activity, nutrition and mental fitness form the core of this initiative.
The UNIQA VitalCoaches are available to members of the VitalClub as holistic personal advisors for wellness, activity, good nutrition, mental fitness and general life environment. They act as competent contact persons and assist the customers in actively maintaining and promoting their health and vitality. Beyond this, a broad range of opportunities are also available, from attractive VitalSeminars to the free UNIQA VitalEdition, a series of publications with extensive information and tips on health topics.
UNIQA HealthPortal – surfing keeps you healthy!
In line with UNIQA’s corporate philosophy, the Web portal www.meduniqa.at sets new standards in content as well as with many interactive highlights: from podcasts with former ski racer Stephan Eberharter and actor Rudi Roubinek to the option of storing jogging routes and an integrated hospital compass and doctor search engine.
For companies as well, the VitalClub offers a total of 40 modules for promoting employee vitality and health at work. The most popular of these is the UNIQA VitalTruck, which operates under the motto of “The rolling fitness profile” to examine current personal fitness levels and provide corresponding, individual advice in matters of lifestyle and training. In 2009, for example, the VitalTruck examined the fitness of employees at the Vienna State Opera and the Burgtheater. In total, over 23,000 UNIQA FitnessProfiles have been created since this offer was introduced.
At the body.check exhibit at the Technisches Museum Wien running from 16 October 2009 to 14 April 2010, the UNIQA VitalClub offered an attractive programme with motivating and active talks by UNIQA VitalCoaches and VitalClub experts. In addition to interactive online tools, visitors could enjoy individual VitalCoaching and participate in activity units. The highlight was a day with head coach Stephan Eberharter with a vital programme for young and old on Austrian National Day 2009.
Another top-notch offering is the UNIQA ArtCercle, which provides customers with opportunities to enjoy previews or peek behind the scenes of exhibits for exclusive insights into the world of art. In 2009, roughly 1,000 visitors participated in eight events of the UNIQA ArtCercle.
“My Sure Advantage” – Raiffeisen Versicherung’s customer loyalty programme
“My Sure Advantage” is the customer loyalty programme of Raiffeisen Versicherung. It includes attractive premium discounts and special services such as a premium-free life insurance policy. The free severe weather warnings via SMS or e-mail offered by UNIQA were also introduced for advantage customers of Raiffeisen Versicherung in 2008. Via the customer portal, mein.raiffeisen.at/ELBA internet, customers have the opportunity to obtain an overview of their existing contract data, take advantage of special offers such as discounted hotel vouchers or register for the free severe weather warning service. Every customer of Raiffeisen Versicherung can become an advantage customer by holding at least two contracts in any insurance lines and fulfilling certain additional criteria.
With the implementation of a new, technically supported advising tool and a new advising approach, Raiffeisen Versicherung added an additional focus to the programme in 2009. The Raiffeisen security check focuses its marketing activities on the issue of “security” as one of the central needs of our lives. Customers work through the process in stages to analyse their financial security in the four security fields of provisions, investments, mobility and living. Since the term “security” is subject to highly subjective interpretations, the insurance company’s security check also serves as an indicator of customer attitudes toward this topic, which takes on great importance particularly against the background of the current financial and economic crisis. The security check is therefore an important instrument of customer loyalty and for cross-selling measures.
The UNIQA Companion – a reliable assistant in everyday life
Introduced as an international service package in 2007, the UNIQA Companion was conceived as a reliable assistant in daily life. The tool offers access to product-independent information on the topics of mobility, social issues, home, health and lifestyle. The Companion Hotline can be consulted at 70 select service points or by telephone around the clock, 365 days of the year, even in the customer’s own native tongue. To meet its own standards of unique solution competence, long-term customer relationships and the highest possible quality, UNIQA has expanded its brand world and benefit profile with an important new element in the form of this new assistance programme. At the same time, the company further solidifies its position as a leader on the market and a pioneer in matters of customer care.
