Innovative products are supplemented by a broad range of service instruments
that create an attractive added value for customers, binding them more strongly
to the company. In this way, UNIQA proves its high level of expertise in developing
products with additional value and unique selling points in the market. This
reinforces the brand’s image and aids both the acquisition of new customers
and targeted cross-selling in the sense of a “total customer” strategy. Offers
such as the extensive information service UNIQA Companion,
the UNIQA QUALITYPARTNERSHIP and the extremely popular weather
warnings by SMS and e-mail have all been very well received.
As an additional success factor, UNIQA cultivates the capability
of its employees to find innovative solutions by providing ongoing
training as part of its customised staff development
programmes. The outstanding quality of the Group’s human
capital on all levels is essential for the successful implementation
of its corporate strategy, which is why it is constantly refined
and developed through aggressive personnel management. This
includes flexibility and mobility across country borders.
Group 2008
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