06 June 125 10:47 

Home

Downloads

Order

Recommend

Add to bookmarks

Glossary

Help

Language:  English  Deutsch

Path: HomeGroup 2007Strategy
ContentTopics

Strategy

Employing our strengths as an innovation leader

“Country-specific development of markets is one of our key competitive advantages: niche strategies in the mature markets of Central Europe and positioning as a composite and bank insurer in the eastern growth markets.”
Gottfried Wanitschek

We will make decisive use of our strengths as a product pioneer and innovation leader to implement this expansion based on controlling costs and improving efficiency, primarily in southeastern and Eastern Europe. In addition, UNIQA will continue to address the issues of the future today, confirming our reputation as a trendsetter.

In 2007, for example, we achieved a milestone with a number of PRODUCT INNOVATIONS: the first electronic, kilometre-based automotive insurance rate that also offers customers additional safety features. A box containing a GPS receiver registers the driving profile of the insured within city traffic, on country roads or motorways and uses this information to calculate the usagebased premium. The insurance policy is supplemented with intelligent assistance services in the event of an accident or theft of the vehicle. This innovation secures for us a clear competitive advantage on the market.

We have also implemented a very flexible and innovative product version in life and health insurance. Our new style of product for long-term old-age pension combines the elements of classic and unit-linked life insurance with a completely new level of flexibility. As market leader in health insurance, we set new standards through a combination of extensive medical insurance protection with effective preventive measures and useful assistance services.