“Country-specific development
of markets is one of
our key competitive advantages:
niche strategies in the
mature markets of Central
Europe and positioning as a
composite and bank insurer
in the eastern growth
markets.”
Gottfried Wanitschek
We will make decisive use of our strengths as a product pioneer
and innovation leader to implement this expansion based on
controlling costs and improving efficiency, primarily in southeastern
and Eastern Europe. In addition, UNIQA will continue
to address the issues of the future today, confirming our reputation
as a trendsetter.
In 2007, for example, we achieved a milestone with a number
of PRODUCT INNOVATIONS: the first electronic, kilometre-based
automotive insurance rate that also offers customers additional
safety features. A box containing a GPS receiver registers the
driving profile of the insured within city traffic, on country roads
or motorways and uses this information to calculate the usagebased
premium. The insurance policy is supplemented with intelligent
assistance services in the event of an accident or theft
of the vehicle. This innovation secures for us a clear competitive
advantage on the market.
We have also implemented a very flexible and innovative product
version in life and health insurance. Our new style of product
for long-term old-age pension combines the elements of classic
and unit-linked life insurance with a completely new level
of flexibility. As market leader in health insurance, we set new
standards through a combination of extensive medical insurance
protection with effective preventive measures and useful
assistance services.
Group 2007
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