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| Path: HomeImage ReportProcesses & Products |
| | Processes & ProductsVersatility in Satisfying the Highest StandardsConsistent product innovation and flexible responses to the
specific needs of its customers are among the UNIQA Groups
central success factors. Creative product design is just as
important here as modern information technology. Advantage through innovationUNIQA regularly introduces new products to the market, proving
itself again and again to be a leader in innovation in the
Austrian insurance business. Be it property, health, casualty or
life insurance UNIQA puts the spotlight on customised solutions
and excellent benefits for the customer. Other initiatives for safety and the environmentSince July 2008, as part of the Raiffeisen Climate Protection
Initiative, UNIQA and Raiffeisen Versicherung have been
supporting
private customers who build their homes in accordance
with environmental guidelines, in particular when they use
energy-saving construction methods. These customers receive
an energy bonus in the shape of a premium exemption: they
pay no premiums for the first two insurance months. In addition,
UNIQA can help you find energy advisers who are authorised
to draw up the buildings Energy Performance Certificate which
has been required since 2008.
UNIQAs campaign Auto & Netz helps protect the environment
in a different way. It rewards automobile drivers who also own
an annual public transportation ticket by dropping the first two
months premiums of their motor vehicle insurance.
UNIQA carried out a special initiative in property insurance in
2008 for the European Football Championships, which were
played in part in Austria. More than 200,000 customers were
insured against vandalism during the Championship as part of
UNIQAs programme for regular customers without having to
pay any additional premiums. Market leadership reinforced with MedUNIQA
MedUNIQA Card Valuable service for
special class customers |
UNIQA was able to highlight its position as Austrias market
leader in health insurance with attractive new offers, providing
a comprehensive product portfolio once again in 2008. The
most important highlight here was the introduction of the new
MedUNIQA card, now including additional special information
and services for UNIQAs special class customers.
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- Entrance ticket for special class customers
- Membership card for the UNIQA VitalClub
- Access to the UNIQA Medikamentenkompass
- Access to the Spitalskompass
- Can be upgraded to contain medical results
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Approximately
500,000 special class insured customers received a new card
that can be used as before as an entrance ticket to special
class services and also still serves as a membership card to the
UNIQA VitalClub.
But the new card can do much more: it offers access to the
UNIQA Medikamentenkompass, an online database that lists
any negative interactions between various medicines. Customers
can also take a look at the Spitalskompass; this can be a
valuable tool for patients when it comes to making a decision
about which hospital to go to. It also contains information, for
example, about which treatments are carried out at which
hospitals.
Focus on processing qualityOffering optimal and quick service that is easy for the customer
is one of UNIQA Groups top priorities and constitutes an important
competitive edge. Whether its the speed with which
the policies are issued, processing of inquiries and claims or
providing information to customers, all services are enhanced
by cutting-edge information technology and customer-friendly
design.
myUNIQA.at The practical online customer platform
In the service of the customer |
With the myUNIQA.at portal, UNIQA has created a universal
online tool and an optimal platform for its customers similar to
the online banking platform common in the banking sector. All
information can be called up through this portal from a detailed
overview of the policies, the latest payment plans and the responsible
customer representative to the number of points customer have
in the PartnerPunkte programme in the QUALITYPARTNERSHIP.
The confirmations of premium payments needed for the Ministry
of Finance can be obtained online through myUNIQA.at
and the portal is also the right place to go with complaints and
suggestions. As part of the myUNIQA portal, the customer also
receives a regular e-newsletter with the latest information about
products and campaigns. The only prerequisite for participating
is a valid policy with UNIQA. The customer can call up all his
password-protected information at any time comfortably from
his home in real time, and decide how to make his arrangements.
Already 40,000 customers are using this attractive and
easy offer.
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- Total transparency and information at myUNIQA.at
- Record time for issuing policies starting from 48 hours
- The customer information system called U.KIS provides
optimal support for working the market
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First class products and services in new markets as well as in Austria. In Croatia, UNIQA has been
marketing with Slaven Bilič since autumn of 2008; as trainer of the national football team, he enjoys
the status of a national hero. The sponsoring contract was concluded for two years. |
Issuing policies in record timeWhen the direct electronic transfer of applications from the Raiffeisen
banks to Raiffeisen Versicherung was enabled in 2005, it
clearly sped up the time it took to issue new insurance policies.
In ideal situations the policy can be printed overnight and sent
to the customer within a record 48 hours. This has considerably
increased the level of service of the Raiffeisen banks as a sales
partner. UNIQAs customer information system enables optimal customer support and market communication
In addition to consistent
product innovation, flexibility
and speed are decisive
for survival and success in
the market. UNIQA is one
of the leading players in
all of these points.
Karl Unger, Member of the Management Board |
By implementing the UNIQA customer information system
(U.KIS) back in 2006, the UNIQA Group took a decisive step
towards optimally tapping into and managing customer potential.
This online database keeps track of the customer relationship
in its entirety completely detached from the individual
insurance segments. The second phase of this system already
went into operation in the middle of 2007. Since then, a customer
compass and a scheduling system have been added to
the U.KIS and it now integrates online rate fixing for the most
common insurance products. In 2008, the system was expanded
to include the direct issuance of policies and analysis tools to
support sales campaigns. In 2009, the focus will be on training
the users and increasing user-friendliness.
The electronic access to the individual profiles of each policyholder
offers the opportunity for service tailored to individual
needs. In this manner, the system allows for improved service
quality, thus encouraging customer loyalty. At the same time,
by seeing the entire portfolio of each individual customer relationship
all at once, UNIQA can quickly pass the advantages
of more risk-appropriate and customised premiums on to its
customers because all available customer information can be
considered when determining the premiums.
In addition, the system highlights the potentials for cross-selling,
enabling high-yield customers to be targeted directly. Particularly
in times of crisis, UNIQA can then address them with even
more attractive terms. Thus, U.KIS has proved to be a valuable
instrument of sales and customer policies. It ensures the Group
will have a decisive advantage in cultivating the market and that
customers will receive service tailored to their needs. |
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© 2008 by UNIQA Versicherungen AG | | | |