Austria: strong brands and proximity to the customer

In Austria we are the second-largest insurance group with a market share of 22 per cent. In the health insurance segment, which is becoming more and more important, we are the clear number 1. The same goes for art insurance. Our good market position is based on our two brands, UNIQA and Raiffeisen Insurance: UNIQA is the strongest insurance brand in Austria, and Raiffeisen Insurance benefits from the enormous power of Raiffeisen, by far the strongest financial brand in the country. Both brands – UNIQA and Raiffeisen – were voted the most trustworthy brands in their respective sectors in Austria by consumers in the 1st quarter of 2012 (with UNIQA receiving the accolade for the tenth consecutive time).

The UNIQA brand symbolises proximity to the customer, high quality and innovation based on customer needs. To us, innovation is no end in itself. We offer our customers new solutions where they need them. For example, we set a new trend in motor vehicle insurance with our product SafeLine, as well as in old-age provisions with UNIQA FlexSolution, which enables our customers to combine the benefits of the classic and the unit-linked life insurance.

Our goal is to expand our proximity to the customer and to increase the number of service centres – we like to call them our “local insurers” – from 300 to 400 by 2015. We intend to further step up our market share and want to grow profitably.