Austria: Strong foundations in our domestic market

UNIQA is the second-largest insurance group in the country, with a market share of 22 per cent in terms of premium volume. In the strategically important health insurance segment, UNIQA remains the undisputed number 1 with a market share of around 48 per cent. We continued to pursue our goal of getting even closer to our customers by expanding our network to 410 service centres working under the “UNIQA” brand. Our products under the “Raiffeisen Insurance” brand are marketed by Austria’s largest banking group, the Raiffeisen Group, which has more than 2.8 million customers. This means we have the country’s most extensive network of bank branches on our side.

With a spontaneous recognition of 76 per cent and an aided recognition of 98 per cent, UNIQA is Austria’s best known insurance brand. Raiffeisen Insurance benefits from the enormous power of the Raiffeisen brand, whose spontaneous recognition of 81 per cent makes it the strongest banking brand in the country. Both brands – UNIQA and Raiffeisen – were voted the most trustworthy brands in their respective sectors in Austria by consumers in 2012 (with UNIQA receiving the accolade for the tenth consecutive time).

© UNIQA Group 2014